The purpose of this section is offer some insight that no other
publication is known to offer. It can be overwhelming when beginning
the task of researching one's next vehicle purchase. Where do we
start? Is this publication, or website, better than that one? And
then after reading too many reviews and articles, it becomes all too
confusing. Information overload. Now matters get worse by the
suggestion that the information may be erroneous to begin with. What's
a consumer to do?
This page was deemed necessary when we
realized that many of the reviews, critiques, and recommendations were
surprisingly far from reality. Vehicles that our industry has come to
know as unreliable and of highly questionable quality were recommended
highly. And likewise the reverse. Vehicles that our industry has come
to know of as high quality are often recommended as cheap and
unreliable. We wondered what could lead to such unbalanced reporting.
Over time it became evident that the automotive industry suffers a
similar fate as politics. We now accept that journalists have a bias
when it comes to politics and, try as they might, true objectivity is
lost. Increasingly we have learned that the automotive industry
strikes a similar political nerve. What to buy has become an
environmentally sensitive issue. What you should buy for work, safety,
or your needs becomes what you are supposed to drive for Mother Earth.
It doesn't matter that you are towing 3500 pounds, this truck gets
better gas mileage. And the journalist recommends the vehicle that may
not be best suited for you. Added to this the personal preferences,
biases, and fads, and quite often you are buying what they want you to buy. What's a consumer to do?
That's
the purpose of this section of our website: to try to help you
navigate through the politics, the avalanche of media and bias, so that
you can make an informed decision that is best for you.
