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CONSUMER ADVOCACY OR MEDIA AGENDA?

 

 

The purpose of this listing is not to point the finger at Toyota and whine about "the other guys."  If anyone or anything is being scrutinized it is the print media.  It is probably reasonable to hope for objective journalism and a level playing field.  However it may not be reasonable to expect such, given the nature of politics in the car business, and journalists with agendas.  The following listing is unprecedented in the history of the car business.  Never has one manufacturer had so many problems, so many recalls, so many safety issues, and so much litigation in such a period of time.  Yet many publications continue to herald Toyota for their supposed reliability and quality.  If a Detroit 3 was guilty of the following, do you think the media coverage would differ?  It's probably safe to say they would have to close their doors.  Are consumer advocate organizations and journalists placing personal preferences and personal politics above objective research and journalism?  After reading the following, please tell us what you think. For the sake of brevity, the following is a highlight of just the past five years!

 

Oct. 2004:  Toyota recalls 330,000 vehicles in Japan only.  Vehicles involved were the 4Runner, T100, and Tacoma pickups built between 1988 and 1996.   The cause of the recall is steering rods breaking in two creating a complete loss of steering.  The decision to recall only in Japan later came to haunt them.

2005:  This year Toyota recalled 418,570 cars worldwide, including 34,700 Priuses for a faulty crankshaft position sensor that can stall the engine.  The engine then cannot be restarted.

April 2006:  Automotive News reports that the redesigned 2005 Toyota Avalon has caused Toyota officials to be concerned over "the wave of quality problems for the car."  The remarkable list of "quality glitches" includes "bad u-joint welds, faulty catalytic converters, leak in oil-supply lines, poor door seals, throttle control issues, a transmission lurch, rattles, and a persistent engine knock."

April 2006:  170,000 Priuses, or two of every three it had sold, were recalled because a portion of the steering shaft assembly could become loose or crack.

July 2006:  Japan's transport ministry reprimanded the company and ordered it to improve its recall procedures.  A Japanese police investigation concluded that three Toyota executives, including the head of the quality division, knew of the faulty steering rods for years that led to the October 2004 recall in Japan but did nothing about them.  The government stated that the manufacturer knew about this problem as far back as 1996. 

Jan 2007:  In January of 2007 Toyota settles the largest class action lawsuit in automotive history  for engine failure.  This included approximately 3.5 million engines that were manufactured between 1997 and 2002 that were oil sludging due to a design flaw.

2007:  The manufacturer recalled this year more vehicles than it sold in the U.S. (2.38m vs. 2.26m). This was duplicated in 2008 and 2009.  In 2010, Toyota has established a new industry record, several times.

Aug. 2008:  The manufacturer recalls over 800,000 of its midsize pickup trucks (Tacomas) due to the frame rusting in two.  The damage is so severe that in many cases the truck is beyond repair in which case the manufacturer is being praised for offering to buy the truck back.

July 2009:  The rusting frame problem is revealed to extend to their full size pickup (the Tundra).  In many cases the rust is noticed in the first year of ownership.

Aug. 2009:  Multiple wrongful death lawsuits filed against this manufacturer for failing to recall small pickups and SUVs for faulty steering rods, breaking in two.  This is the same problem that forced the Oct. 2004 recall in its homeland.

Aug. 2009:  The USA today reports that Toyota launches "a recall of roughly 95,700 Toyota and Scion-brand vehicles in the U.S. due to a possible brake malfunction.  The recall affects some 2009 and 2010 Corolla and Matrix vehicles and some 2008 and 2009 Scion xD vehicles, Toyota said.  Condensed moisture may seep into the brake system and freeze in low temperatures, potentially causing ice accumulation and weakening the power-assist to the brakes."

Sept. 2009:  Automotive News, Sept. 14th issues reports:  "Dimitrios Biller, a Toyota Motor Corp. attorney from 2003 to 2007 filed a suit this summer in U.S. District Court in Los Angeles.  In the suit, he contends that Toyota did not heed his urgings to disclose all evidence related to more than 300 rollover suits.  Biller's case prompted the refilling of some former accident litigation against the automaker."

Oct. 2009:  This manufacturer recalls 3.8 million vehicles to throw away the front floors mats which were thought to be causing the accelerator pedal to snag and stick.  The floor mats were not replaced.  Later the cause of the sticking throttle was opened to debate and it may not be the floor mats after all.

Oct. 2009:  Model year 2000 and 2001 full size pickups are being investigated by the NHTSA for severe rusting, causing brake system failure and spare tire separation from the undercarriage.  In several instances the spare tire assembly has fallen off the vehicle and onto the roadways.

Oct. 2009:   US Trade officials launch an investigation into whether this manufacturer has violated patents held by a U.S. hybrid technology company used in the manufacture of two of its most popular gas-electric hybrids (Prius and Lexus HS250h).  The victimized U.S. company is seeking to bar the imports of these vehicles.

Nov 2009:  The L.A. Times stated, "In a written statement NHTSA said that it's records show" that there have been more claims, there has been more injury, and more people have died in toyotas due to sudden unintended acceleration than all other manufacturers combined.

Nov. 2009:  On November 5th, The Los Angeles Times reported that "The Federal Safety regulators have sharply rebuked Toyota Motor Corp. for issuing inaccurate and misleading' statements asserting that no defect exists in the 3.8 million vehicles it recalled after a Lexus sedan accelerated out of control in San Diego County, killing four  people."

Nov. 2009:  On November 7th, The Los Angeles Times reported that the lawsuits, involving sudden acceleration, are a growing problem for Toyota.  Quoting the NHTSA, the Times reports "more than 1000 Toyota and Lexus owners have reported since 2001 that their vehicles suddenly accelerated on their own.  The crashes resulted in at least 19 deaths.....surpassing those of all other manufacturers combined."  Floor mats, placement of the accelerator pedal, and a change to the engine control software on the vehicle's onboard computers are all being studied.  No solution is as yet discovered.

Dec. 2009:  The New York Times reported that the NHTSA has started an investigation into stalling problems on about 397,000 Toyota Corolla and Matrix models.  The investigation is based on 26 known complaints for the 2006 models with the 1.8 liter 4cyl. Engine.

Dec. 2009:  MSNBC reports that "at least 33 complaints alleging safety problems with the '10 Prius, most often involving braking issues have been filed with the National Highway Traffic Safety Administration's Office of Defects Investigation."  They quoted a 39 year old human resources executive who claims the problem "has repeated itself over and over and he now has to prepare in advance" to stop at an intersection.

Jan. 2010:  Toyota announces another recall addressing the "unwanted acceleration issue" reported in some of their cars.  "Toyota Motor Sales (TMS), U.S.A., Inc, today announced it would recall approximately 2.3 million vehicles to correct sticking accelerator pedals on specific Toyota Division models."  A spokesperson for Toyota also stated that, "Toyota will continue to investigate incidents of unwanted acceleration and take appropriate measures to address any trends that are identified."

Feb. 2010:  The floodgates are opened.  The feeding frenzy has begun, the lawyers are swooping in, and the media is beginning to report some of the above ........ and as if it just happened.

Spring of 2010:  It became public knowledge that the main cause of the unintended acceleration issue is the manufacturer's failure to design either a mechanical or electronic brake override into their vehicles.  According to the NHTSA Toyota leads the industry in unwanted acceleration complaints, wrecks, and deaths.  (Also according to the NHTSA, GM has the least known complaints, wrecks, and deaths.)  Unintended acceleration can be attributed to many causes:  floor mats getting caught, shoes or loose objects getting caught with the accelerator, pedal design or failure, electronic failure, driver failure, etc.  Most safety systems have a backup or redundancy designed for unintended failures.  The brakes must win.  The vehicle must slow down.  Toyota simply failed to install such a system in their cars.  Only Toyota knows why.

April 2010:  Regarding Toyota's "Black Books" or "Books of Knowledge" that reputedly contain "sensitive electronic records about internal vehicle design, testing, and performance";  Dimitrios Biller, the former Toyota attorney, claimed in an interview with Automotive News, published 04/12/10, that "the most damning records show that Toyota sold several models even after they failed to meet the company's internal testing standards," and that "he was given a blanket order by superiors in the United States and Japan to withhold the Books in litigation."

Feb 2011:  Transportation Secretary Ray Lahood announces that the NHTSA/NASA study requested by Congress clears Toyota of electronic causes in the sudden unintended acceleration (SUA) cases that they studied.  " NASA's team found no electronic flaws in Toyota vehicles capable of producing the large throttle openings required to create dangerous unintended acceleration incidents.  ....And today, their verdict is in. There is no electronic cause behind dangerous unintended acceleration incidents in Toyotas."

May 2011:  Safety and Research Strategies (SRS), a leading consumer advocacy group founded by Sean Kane, comrade to Clarence Ditlow of the Center for Auto Safety and Ralph Nader of Consumer's Union, got a copy of the actual study commented on February 8th, 2011 by Ray Lahood.  They published:

The Safety Record, Safety Research & Strategies' watchdog publication, says "extensive review" of those reports and previously unavailable documents recently released by NHTSA and interviews with numerous scientists and experts reveals:

  • NASA identified numerous failures in Toyota electronics that could lead to unwanted acceleration.
  • The report was heavily influenced by Toyota and its experts, including Exponent.
  • The reports were narrowly construed examinations of limited vehicles and components.
  • Much of the reports remain shrouded in secrecy

SRS is claiming that the data used by the NHTSA/NASA study was supplied by Toyota and Exponent.  There was no new independent evidence considered.  Seriously, folks.  Hard to believe.  Who is Exponent? 

Exponent is a Menlo Park, California-based engineering and consulting firm that has helped extricate numerous corporations from legal quagmires and other jams. According to its many critics, Exponent is a science-for-hire firm that conducts analyses which tend to "deliver to clients the reports they need to mount a public defense."


August 2011:  Researchers at the University of Maryland's Center for Advanced Life Cycle Engineering (CALCE) have long studied the tin whisker phenomenon conducting several studies on the subject in the last ten years.   Most recently they have decided to tackle the Toyota tin whisker controversy.  Their research on this subject was published in the latest issue of Circuit World.  In summary they discovered "a significant number of tin whiskers" in the two randomly chosen Toyotas they studied.  They concluded that evidence before them and their past research with tin whiskers suggests "a significant safety hazard."  "It is highly likely that tin whiskers could induce a failure that is later undetected."  The research team then went on to reproach the NHTSA in no uncertain terms.

So, why did Ray Lahood make the statement exonerating Toyota on February 8 2011?  Why are his statements the polar opposite of what SRS and the Maryland team discovered?  And why is the media ignoring such contradictory evidence and controversy. 

All of the above is verifiable, documentable, and can be found today on the internet.   Yet throughout this entire time and in continuation, automotive publications, journalists, and mainstream media have been recommending and touting Toyota as the safe, reliable, and exemplary choice.  Why?

(Even if you don't want to buy a vehicle from us, why on earth would anyone want to do business with a company guilty of the above?)

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